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SRG-Assisted NRED Funding — 2025

Unlock funding. Build your municipality.

Overview

The Northern and Regional Economic Development (NRED) Program is a Government of Alberta initiative that provides funding to strengthen and diversify local and regional economies.

 

Through NRED, municipalities, Indigenous communities, and non-profit organizations can access up to $300,000 per project to support initiatives that create jobs, attract investment, and build long-term community resilience.

 

The program is designed to help communities take on projects that might otherwise be out of reach, offering financial support to turn local vision into measurable impact.

Project Initiatives

Planning & Feasibility Studies – preparing for future development with research, strategies, and business cases.

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Tourism Development & Marketing – promoting local attractions, events, and cultural assets to boost visitor activity.

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Investment Readiness – creating tools and strategies that attract private investment and support business expansion.

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Business Retention & Growth – helping local businesses scale, remain competitive, and create jobs.

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The goal of NRED is to build resilient, competitive, and thriving regional economies across Alberta.

What SRG Delivers

Steel River Group provides end-to-end support to ensure communities maximize the benefits of NRED funding. We assist with:

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  • Proposal Development – we build strong applications that align with NRED criteria and clearly demonstrate impact.

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  • Project Execution – delivering professional branding, websites, video, and economic development strategies with our in-house team.

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  • Long-Term Value – ensuring that every project creates tools, strategies, and marketing assets communities can continue to use well after funding ends.​​

Why Municipalities Choose SRG

In 2024, Steel River Group helped multiple municipalities secure successful NRED funding and launch high-impact projects, including XYZ, XYZ, and XYZ.


We bring a full-service approach: strategy, proposal development, marketing, design, and on-the-ground delivery.​​

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  • Proven Success: We know what it takes to secure NRED funding.

  • Full-Service Partner: From grant writing to marketing and project rollout.

  • Tailored Approach: Every municipality gets a customized plan, aligned with their vision.

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How It Works

1. Discovery Call – Understanding Your Community’s Vision
We start with a conversation with your municipal leadership team to learn about your priorities, challenges, and opportunities. This step ensures we understand your unique needs and goals before shaping a funding strategy.

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2. Funding Application Support – Building a Strong Case for NRED
Our team works with you to design a compelling application that aligns with NRED criteria. We combine research, economic data, and storytelling to maximize your chances of funding success. We don’t just fill out forms — we create a proposal that demonstrates real community impact.

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3. Project Delivery – Turning Ideas Into Action
Once funding is secured, SRG’s in-house experts move quickly to deliver on your project. From branding and websites to video campaigns, economic strategies, and tourism initiatives, we ensure professional results that bring your vision to life. Our team manages timelines, quality, and communications to keep everything on track.

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4. Showcase Your Success – Telling Your Story to the World
We help you share the results of your project with stakeholders, businesses, and the public. Through professional marketing, video storytelling, and digital campaigns, we position your community as a leader in growth, reconciliation, and regional development. This not only celebrates your success but also attracts future investment and partnerships.

Shopping Area

Case Study:
Supporting the Village of Breton
through NRED 2024

In 2024, the Village of Breton partnered with our team to develop and secure funding through Alberta’s Northern and Regional Economic Development (NRED) Program.

Our Role

We supported Breton throughout the entire process, from identifying the right funding stream to developing a tailored proposal and ensuring all readiness requirements were met. Our approach included:

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  • Strategic planning and project scoping

  • Full grant writing and application development

  • Budget creation, milestone mapping, and impact forecasting

  • Liaising directly with NRED program officers to strengthen the proposal

  • Aligning the project with community readiness goals

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Our Marketing
Portfolio

Every successful NRED project needs more than funding — it needs a compelling story. At Steel River Group, we bring projects to life through professional marketing and storytelling services that help communities attract investment, showcase tourism, and engage residents.

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